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Navida Pro Platform Overview

AOK NAVIDA is a digital health navigator application created by AOK Plus to serve as a comprehensive guide for customers in managing their health-related activities. Its integration into a platform-based app ecosystem allows for a more cohesive and user-friendly experience.

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The Key business objectives of AOK Navida Pro Mobile applications are

  • Improved patient care and increased focus on prevention
  • Strengthening customer loyalty and trust
  • Perception as a health insurance
    • (complementary to transactional offers)
  • Link to the ePA ( not planned with this scope)
  • Orientation through connected customer journeys between services and transactions
  • Link to the AOK ecosystem via „Meine AOK“-login


    • With Navida Pro, AOK will opens up the eco system to external offers and integrate them in to the existing customer journeys.

    • Scalable Platform The vision for Navida Pro is ambitious, with the platform being architected to serve all AOKs from the start. This scalability is crucial, as it allows the platform to grow and evolve without being constrained by its initial design. It can accommodate an increasing number of functions, services, and even additional AOKs as they join the ecosystem. This flexibility ensures that the platform can adapt to changing healthcare needs and technological advancements, making it a future-proof solution for AOK and its customers.

    • Features will be integrated through a Plug-In System One of the key technical aspects of Navida Pro is its plug-in system, which is based on an Open-Contract principle. This system ensures that new features and services can be seamlessly integrated into the mobile platform, adhering to established standards. This modular approach allows for quick and efficient updates, additions, and enhancements to the platform's capabilities, ensuring that it remains at the cutting edge of digital healthcare technology.

    • Customization directly through the AOK Each AOK has unique characteristics and requirements based on its regional presence and customer base. Navida Pro empowers individual AOKs to customize the app content and presentation according to their specific needs. This level of autonomy ensures that each AOK can provide a personalized experience to its customers, tailoring the platform to reflect local preferences and requirements.

    • Accessible to the service world of AOK Accessibility is a critical consideration in the development of Navida Pro. The platform is designed to meet all statutory requirements for accessibility, ensuring that it is usable by as wide an audience as possible, including those with disabilities. This commitment to accessibility means that the platform will provide an inclusive experience, enabling all customers to engage with the health services they need.

    • Open for third-party cooperation and collaboration Navida Pro is not just an internal tool for AOK; it's also a gateway for collaboration with external partners. Whether it's other AOKs, EY, or third-party service providers, the platform is structured to allow for the registration and integration of external features. This openness is a strategic move to foster innovation and collaboration, as it invites a diverse range of contributors to enhance the platform's offerings. By doing so, AOK ensures that its customers have access to a comprehensive suite of health and wellness tools, making Navida Pro a central hub for digital health management.